Apparel and accessories for adult fans, featuring the classic Barney, are also in the works. Tina Misbehaves at Toys'R'Us is a custom Barney & the Backyard Gang video that was released on March 28, 1990. The company said it will develop television, film, music and YouTube content, along with a large range of kids’ products including toys, books, clothing, and more. FREE delivery Thu, Jun 8 on 25 of items shipped by Amazon. In February, Mattel announced it would relaunch the Barney franchise - made popular in the early 1990s - with a revitalization of the brand. Li'l-Gen Dinosaur Toys for Kids 3-5 - Interactive Dinosaur Sound Book w/Realistic Roars & 12 Large Dinosaur Toys (7') - Interactive Set of Dino Toys for Kids 3+, Toy Dinosaurs for Toddlers (No Mat) 20,643. "Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere." Mattel relaunches Barney franchise "With the major theatrical releases of the ‘Transformers’ and ‘Barbie’ movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world," said Casey Collins, the president of global licensed consumer products and business development. RELATED: Mattel launches 'My First Barbie,' a taller doll for preschoolers This collaboration announcement comes as two major theatrical releases are set to be released this summer: "Transformers: Rise of the Beasts" and Mattel’s "Barbie." Discover awesome toddler and preschool toys from top brands like LeapFrog, VTech, Fisher-Price, Fat Brain Toys and more. LEFT: Pink boxes of barbie dolls (Credit: Chris Jackson/Getty Images) RIGHT: A Transformer toy made by Hasbro is offered for sale at a Toys R Us store. Educational toys, like preschool learning tablets and toys with characters that talk and respond to your child’s actions are not only engaging, but can teach the ABCs, counting and more.
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